ENT 0410 - Ideation and Lean Innovation

Spring 3 Credit Hours
Teaches students the psychology of how to work within resource constraints to turn creativity into an innovative business idea. Using the lean start-up approach, students learn how to leverage customers to create a business model canvas and validate their business idea. Through this iterative process, students learn how to fast prototype, when to pivot, and use market feedback to refine their business idea. Prerequisites: ENT 0310 and ENT 0350.