ENT 0310 - Entrepreneurial Marketing

Fall 3 Credit Hours
Introduces students to marketing concepts and strategies relevant for start-up and early stage entrepreneurs. As there is no universal marketing solution for all entrepreneurs, this course is designed to help students develop a flexible way of thinking about marketing problems. Topics include customer discovery, product and service demand, positioning, value proposition, maintenance and growth of a customer base, distribution channels, pricing and revenue. Co-requisite: ENT 200.