Dec 26, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
Add to Portfolio (opens a new window)

MRKT 0472 - Marketing Strategy


Fall, Spring & Summer (Demand) 3 Credit Hours
Strategic aspects of marketing: problems involved in environmental scanning, goal setting, planning, and strategies as they apply to product and service policy, financial objectives, promotional objectives, distribution policy, and marketing intelligence. Prerequisites: Senior standing, MRKT 0432 , MRKT 0470 MGMT 0350 , and MGMT 0350 .



Add to Portfolio (opens a new window)