MRKT 0472 - Marketing Strategy

Fall, Spring & Summer (Demand) 3 Credit Hours
Strategic aspects of marketing: problems involved in environmental scanning, goal setting, planning, and strategies as they apply to product and service policy, financial objectives, promotional objectives, distribution policy, and marketing intelligence. Prerequisites: Senior standing, MRKT 0432, MRKT 0470, MGMT 0350, and MGMT 0350.