Dec 02, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MRKT 0470 - Marketing Research


Fall & Spring 3 Credit Hours
The systematic gathering, recording, analyzing and presentation of data relating to market analysis, sales analysis, consumer research, advertising research, and attitude research. Prerequisites: GB 0321  and six hours of marketing.



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