Apr 12, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 0472 - Marketing Strategy


Fall, Spring & Summer (Demand) 3 Credit Hours
Strategic aspects of marketing: problems involved in environmental scanning, goal setting, planning, and strategies as they apply to product and service policy, financial objectives, promotional objectives, distribution policy, and marketing intelligence. Course Charge: $37.50 College of Business Program Ch Prerequisites: Senior standing, MRKT 0432 , MRKT 0470 MGMT 0350 , and MGMT 0350 .



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