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Aug 31, 2024
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MRKT 0432 - Consumer Behavior Fall, Spring & Summer (Demand) 3 Credit Hours An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resulting purchase of goods and services. The purchaser’s psychological, economic and socio-cultural actions and reactions are stressed. Course Charge: $37.50 College of Business Program Ch Prerequisite: MRKT 0300 .
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