Apr 22, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 0432 - Consumer Behavior


Fall, Spring & Summer (Demand) 3 Credit Hours
An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resulting purchase of goods and services. The purchaser’s psychological, economic and socio-cultural actions and reactions are stressed. Course Charge: $37.50 College of Business Program Ch Prerequisite: MRKT 0300 .



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