Apr 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 0300 - Principles of Marketing


Fall, Spring & Summer 3 Credit Hours
Survey of major marketing methods, institutions, and practices. Retailing, wholesaling, distribution channels, marketing legislation, advertising, marketing research, and marketing cost are treated from the standpoint of consumers, middlemen, and manufacturers. Course Charge: $37.50 College of Business Program Ch Prerequisite: ENG 0101  and ENG 0102 .



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