Apr 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 0405 - eMarketing


Fall, Spring & Summer 3 Credit Hours
Addresses the new technological environment that marketers are facing by introducing strategic considerations related to technology and technology implementation including web site construction, email and social media marketing. Explores the basics of marketing exchange utilizing the information highway, multimedia techniques, database marketing, and interactive telecommunications; also gives students hands on experience with relevant software. Course Charge: $37.50 College of Business Program Ch Prerequisites: MRKT 0300  and MGMT 0237  (or equivalent).



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