Marketing Emphasis, BS in Business Administration, MM03

General Education Core 42 Requirements: 33 Hours

• Area 1A     6 hours Social & Behavioral Sciences - fulfilled by ECON 0201  and ECON 0202  
• Area 1B     3 hours Civic Engagement - see below for options
• Area 2A     6 hours Written Communication - see below for options
• Area 2B     3 hours Oral Communication - see below for options
• Area 3       7 hours Natural Science 1 with and one without lab - see below for options
• Area 4       3 hours Mathematics MATH 0125  is recommended - see below for options
• Area 5A     6 hours Humanities - see below for options
• Area 5B     3 hours Fine Arts - see below for options
• Area 5C     3 hours Global Competencies - fulfilled by IB 0310  
• Area 5D     2 hours Health and Wellness - see below for options

Click for all General Education Core 42 Areas and Course Options  

Institutional Degree Requirement: 1 Hour

• UE 0100 - The University Experience 1
• HNRS 0101 - Honors Forum 2 Honors students only 1 cr. hr. towards institutional requirement
• BIO 0100 - Freshman Seminar 1 Yours to Lose students only

Business Core: 39 Hours

• ACCT 0201 - Principles of Financial Accounting 3
• ACCT 0202 - Principles of Managerial Accounting 3
• ECON 0201 - Principles of Economics (Macro) 3
• ECON 0202 - Principles of Economics (Micro) 3
• FIN 0350 - Financial Management 3
• GB 0301 - Legal Environment of Business I 3
• GB 0320 - Business Communication 3
• GB 0321 - Business Statistics I 3
• IB 0310 - International Business 3
• MGMT 0237 - Using Information Systems 3    OR  CIS 0305   Microcomputer Applications 3
• MGMT 0350 - Fundamentals of Organizational Management 3
• MGMT 0452 - Strategic Management 3
• MRKT 0300 - Principles of Marketing 3

Marketing Emphasis: 21 Hours

• MRKT 0401 - Integrated Marketing Communications 3
• MRKT 0432 - Consumer Behavior 3
• MRKT 0470 - Marketing Research 3
• MRKT 0472 - Marketing Strategy 3

Electives: 26 Hours

As needed to total 120 approved credit hours (including 39 upper division 300-400 level).

Consider adding a certificate or a minor. Click on “Return to Academic Programs” at the top or bottom of the page.

Total Hours: 120

ECON 0201  and ECON 0202  satisfies General Education Core Requirement area 1A 6 hours.IB 0310  satisfies General Education Core Requirement area 5C 3 hours.

MATH 0125  is recommended to meet General Education Core Requirement area 4.

MGMT 452 should be taken during the last semester of university work.

Institutional reqiurement UE 0100  may also be met by HNRS 0101  (2 credit hours)