Marketing

Return to: School of Business

Faculty:
Schmidt - Associate Dean, Dawson, Dunlop & Myers
Plaster Hall 310C • 417.625.9599

Mission

The mission of the Department of Marketing at Missouri Southern State University is to provide students with a superior education. Faculty combine effective teaching with scholarship and professional service and strive to provide students with practical and theoretical business competencies. These competencies prepare students for leadership positions and service in a diverse, global and competitive economy. Consistent with the university’s mission, the Department of Marketing embraces an integration of liberal and professional education to enable students to develop the ability to excel in the complex work environment of business. The curriculum combines extensive marketing study with a focus on development of student competencies in the areas of professional integrity, social responsibility oral and written communications, interpersonal relationships, technology management, research experience, international business affairs and critical thinking skills.

The BSBA marketing major course of study is intended to prepare graduates for positions in personal selling, product and services marketing, promotions, consumer behavior, marketing and sales analysis, retailing and supply chain logistics.

For additional information contact:
Business Student Advising • Plaster Hall 310
417.625.3182 • psb@mssu.edu

Programs

• Marketing Major, BS in Business Administration, MM03

• Marketing Minor, MM83
• Multimedia Minor, MM84

Courses

• MRKT 0300 - Principles of Marketing
• MRKT 0312 - Retail Management
• MRKT 0321 - Professional Sales and Sales Management
• MRKT 0401 - Integrated Marketing Communications
• MRKT 0405 - eMarketing
• MRKT 0432 - Consumer Behavior
• MRKT 0470 - Marketing Research
• MRKT 0472 - Marketing Strategy
• MRKT 0491 - Internship in Marketing
• MRKT 0498 - Advanced Topics in Marketing
• MRKT 0499 - Independent Study in Marketing

Return to: School of Business