Marketing Major, BS in Business Administration, MM03

General Education Requirements: 38-39 Hours (44-48 Hours*)

See Baccalaureate Degree General Education Curriculum Requirements.  

Business Core: 39 Hours

• ACCT 0201 - Principles of Financial Accounting 3
• ACCT 0202 - Principles of Managerial Accounting 3
• ECON 0201 - Principles of Economics (Macro) 3
• ECON 0202 - Principles of Economics (Micro) 3
• FIN 0350 - Financial Management 3
• GB 0301 - Legal Environment of Business I 3
• GB 0320 - Business Communication 3
• GB 0321 - Business Statistics I 3
• IB 0310 - International Business 3 *
• MGMT 0237 - Using Information Systems 3
• MGMT 0350 - Fundamentals of Organizational Management 3
• MGMT 0452 - Strategic Management 3 **
• MRKT 0300 - Principles of Marketing 3

Marketing Emphasis: 21 Hours

• MRKT 0401 - Integrated Marketing Communications 3
• MRKT 0432 - Consumer Behavior 3
• MRKT 0470 - Marketing Research 3
• MRKT 0472 - Marketing Strategy 3

Electives: 21-22 Hours

Electives as needed to satisfy 39 upper division hours and to meet 120 total hours.

Total Hours: 120

*ECON 201 or 202 meets 3 hours in Area E2 of General Education Requirements (GER) and IB 310 meets Area I of GER.

**MGMT 452 should be taken during the last semester of university work.