AGBS 0300 - Agricultural Marketing

Demand 3 Credit Hours
This course delves into the principles and practices of agricultural marketing, focusing on the unique challenges and opportunities within the agricultural sector. Students will explore market structures, price discovery mechanisms, and the role of government regulations in shaping agricultural markets. The course emphasizes the development of strategic marketing plans tailored to the agricultural industry, including market analysis, product positioning, branding, and distribution strategies. Prerequisites ECON 202, MRKT 300.