Dec 26, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MRKT 0406 - Social Media Marketing


Fall, Spring 3 Credit Hours
Designed to help students discover the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain clearly-defined audiences. Prerequisite: MRKT 300.



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