MRKT 0312 - Retail Management

Spring & Summer (odd) 3 Credit Hours
This course will review the principles of successful retail management, including managing retail operations, administration and control, location analysis, merchandising, promotion, and review of the retail environment with analytic and research methods applicable to retail problems. Retailing is a high tech, global, growth industry and the retail manager uses creativity and analytical skills to be successful in this dynamic world. Prerequisite: MRKT 0300.