COMM 0306 - Persuasion

Spring 3 Credit Hours
Introduction to theories of persuasion and social influence. Practical application and critical analysis of persuasion concepts across contexts, including health campaigns, political campaigns, public relations, advertising, marketing, and social change. Prerequisite: COMM 0100 or COMM 0101, ENG 0101 or ENG 0111, or permission from instructor. Prerequisite: COMM 0100 or COMM 0101 .