Sep 17, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 0410 - Ideation and Lean Innovation


Spring 3 Credit Hours
Teaches students the psychology of how to work within resource constraints to turn creativity into an innovative business idea. Using the lean start-up approach, students learn how to leverage customers to create a business model canvas and validate their business idea. Through this iterative process, students learn how to fast prototype, when to pivot, and use market feedback to refine their business idea. Course Charge: $37.50 College of Business Program Ch Prerequisites: ENT 0310  and ENT 0350 .



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