Jan 15, 2025  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 0310 - Entrepreneurial Marketing


Fall 3 Credit Hours
Introduces students to marketing concepts and strategies relevant for start-up and early stage entrepreneurs. As there is no universal marketing solution for all entrepreneurs, this course is designed to help students develop a flexible way of thinking about marketing problems. Topics include customer discovery, product and service demand, positioning, value proposition, maintenance and growth of a customer base, distribution channels, pricing and revenue. Prerequisite: ENT 200. Course Charge: $37.50 College of Business Program Ch



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