Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 0300 - Principles of Marketing


Fall, Spring & Summer 3 Credit Hours
Survey of major marketing methods, institutions, and practices. Retailing, wholesaling, distribution channels, marketing legislation, advertising, marketing research, and marketing cost are treated from the standpoint of consumers, middlemen, and manufacturers. Prerequisite: ENG 0101  and ENG 0102 .



Add to Portfolio (opens a new window)