Business Administration, Marketing Emphasis, BSBA

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Major Code: MM03

The BSBA marketing major course of study is intended to prepare graduates for positions in personal selling, product and services marketing, promotions, consumer behavior, marketing and sales analysis, retailing and supply chain logistics.

General Education Requirements: 43-44 Hours (46-47 Hours*)

See Baccalaureate Degree General Education Curriculum Requirements.

Business Core: 39 Hours

Business Core

Marketing Emphasis: 21 Hours

MRKT 0401 - Integrated Marketing Communications 3
MRKT 0432 - Consumer Behavior 3
MRKT 0470 - Marketing Research 3
MRKT 0472 - Marketing Strategy 3

Choose three: 9 Hours

IB 0400 - International Marketing 3
MRKT 0312 - Retail Management 3
MRKT 0321 - Professional Sales and Sales Management 3
MRKT 0405 - eMarketing 3

Electives: 20-21 Hours

Total Hours: 124

*Required course in economics satisfies major requirement and three hours of General Education Requirements.