HS 0410 - Healthcare Marketing

Fall, Spring 3 Credit Hours
This course offers an introduction to strategic planning and marketing in healthcare organizations. Students will be given relevant marketing knowledge that will enhance their ability to lead through changing and challenging times in healthcare industry. Students will discover how marketing in the digital age can affect a patient’s medical journey. Prerequisite: HS 0350 or MGMT 0350. Course Charge: $45.00 Health Science Program Charge