JS 0520 - Crisis Communication

3 Credit Hours
Provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective crisis communication within organizations. The course follows the crisis communication process through the stages of pre-crisis, crisis, and post-crisis. The pre-crisis stage discusses planning and environmental scanning. The crisis stage discusses communication strategies for image restoration. The post-crisis stage depicts crisis as an opportunity for organizational learning and for rebuilding or expanding public trust. The course uses a case study approach throughout. Cross-listed with COMM 410. Prerequisite: COMM 211 Introduction to Public Relations. This graduate-level course may meet concurrently with an undergraduate course, but students may not enroll in both the undergraduate and graduate courses simultaneously. Undergraduate students who enroll in the graduate course must have instructor permission, submit all required documentation, and are required to complete all the graduate coursework. Undergraduate students may be able to count hours toward a graduate degree (but this is not guaranteed). Prerequisite: COMM 0211 Introduction to Public Relations.