MRKT 0300 - Principles of Marketing

Fall, Spring & Summer 3 Credit Hours
Survey of major marketing methods, institutions, and practices. Retailing, wholesaling, distribution channels, marketing legislation, advertising, marketing research, and marketing cost are treated from the standpoint of consumers, middlemen, and manufacturers. Course Charge: $37.50 College of Business Program Ch Prerequisite: ENG 0101 and ENG 0102.