Apr 24, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 0470 - Marketing Research

Fall & Spring 3 Credit Hours
The systematic gathering, recording, analyzing and presentation of data relating to market analysis, sales analysis, consumer research, advertising research, and attitude research. Prerequisites: GB 0321  and six hours of marketing.


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